Title:  Customer Marketing Manager - L2

Job Description

The Customer Loyalty & Growth Marketing team is seeking a Customer Marketing Manager – L2 to plan, develop and execute digital marketing programs aimed at existing customers that increase business lines and drive revenue growth. The role requires a strong analytical mindset, deep understanding of marketing automation and email marketing strategies, and a passion for measurable results.   
 

Key Responsibilities 

• Develop and execute marketing campaigns across digital channels (email, paid media, SEM) aimed at increasing the lifetime value of customers.
• Collaborate with creative resources to develop campaign messaging, content and assets.  
• Collaborate with digital marketing resources to manage the implementation and execution of marketing automation campaigns and campaign landing pages.  
• Plan, create and test marketing automation sequences, triggers and nurture journeys to automate high performing activities.  
• Conduct A/B testing on campaign creative and landing pages to improve conversion rates and overall performance.
• Analyze campaign performance and key metrics (e.g., open rates, click-through rates, conversions, revenue) to make recommendations for improvement.  
• Analyze user behavior with web analytics tools to drive actionable insights and recommendations. 
• Work collaboratively with key stakeholders (sales, operations, data, marketing) to identify customer growth opportunities, prioritize initiatives, gain alignment, share results, etc. 

Skills/Qualifications

Required 

• Bachelor's degree in Marketing or a related field 
• Minimum 4 years of marketing experience
• Demonstrated experience with email marketing executing campaigns that drive lead generation or purchase activity. 
• Demonstrated experience utilizing marketing automation tools (e.g., HubSpot, Emarsys, Marketo).
• Ability to collaborate across teams and work in a fast-paced environment. 

Preferred 

• Strong organizational skills and attention to detail to manage multiple projects simultaneously.
• Experience with Google Analytics or similar web analytics platforms.  
• Experience running digital advertising campaigns (display, paid social, video, etc).